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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
Nákup knihy
Alchemy, Rory Sutherland
- Jazyk
- Rok vydania
- 2019
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- Titul
- Alchemy
- Jazyk
- anglicky
- Autori
- Rory Sutherland
- Vydavateľ
- Random House UK Ltd
- Vydavateľ
- 2019
- Väzba
- pevná
- ISBN10
- 0753556502
- ISBN13
- 9780753556504
- Kategórie
- Spoločenské vedy, Psychológia
- Anotácia
- The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.