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Adaptive Marketing
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
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Adaptive Marketing, Norman Johnston
- Jazyk
- Rok vydania
- 2015
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2021 2022 2023
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- Titul
- Adaptive Marketing
- Jazyk
- anglicky
- Autori
- Norman Johnston
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2015
- Väzba
- pevná
- ISBN10
- 1137462922
- ISBN13
- 9781137462923
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.