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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
Nákup knihy
Trend-driven Innovation, Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
- Jazyk
- Rok vydania
- 2015
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- Titul
- Trend-driven Innovation
- Jazyk
- anglicky
- Vydavateľ
- John Wiley & Sons Inc
- Vydavateľ
- 2015
- Väzba
- mäkká
- ISBN10
- 1119076315
- ISBN13
- 9781119076315
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.