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Viac o knihe
Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?
Nákup knihy
Media, Persuasion and Propaganda, Marshall Soules
- Jazyk
- Rok vydania
- 2015
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- (mäkká)
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