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Buyer Personas

Autori

Viac o knihe

Named one of Fortune Magazine s 5 Best Business Books in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions.

Parametre

ISBN
9781118961506
Vydavateľstvo
John Wiley & Sons Inc

Kategórie

Variant knihy

2015, pevná

Nákup knihy

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