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Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era--
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The Advertising Solution, Craig Simpson
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Advertising Solution
- Jazyk
- anglicky
- Autori
- Craig Simpson
- Vydavateľ
- Entrepreneur Press
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN10
- 1599185962
- ISBN13
- 9781599185965
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era--