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Gastronomy, Tourism and the Media

Viac o knihe

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

Nákup knihy

Gastronomy, Tourism and the Media, Jennifer Laing, Warwick Frost

Jazyk
Rok vydania
2016
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