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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-based management : strategies for growing customer value and profitability, Roger J. Best
- Jazyk
- Rok vydania
- 2004
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- Titul
- Market-based management : strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autori
- Roger J. Best
- Vydavateľ
- Prentice Hall
- Vydavateľ
- 2004
- ISBN10
- 013008218x
- ISBN13
- 9780130082183
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.