Market-based management : strategies for growing customer value and profitability
Autori
Parametre
Viac o knihe
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-based management : strategies for growing customer value and profitability, Roger J. Best
- Jazyk
- Rok vydania
- 2005
- Stav knihy
- Dobrá
- Cena
- 2,62 €
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Market-based management : strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autori
- Roger J. Best
- Vydavateľ
- Pearson Prentice Hall
- Rok vydania
- 2005
- Väzba
- mäkká
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Kategórie
- Podnikanie a ekonómia, Skriptá a vysokoškolské učebnice
- Anotácia
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.