Marketing Management. A Relationship Approach.
Autori
Parametre
Viac o knihe
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Nákup knihy
Marketing Management. A Relationship Approach., Svend Hollensen
- Jazyk
- Rok vydania
- 2015
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Marketing Management. A Relationship Approach.
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson
- Rok vydania
- 2015
- Väzba
- mäkká
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Zbierka
- Always learning
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.