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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
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Practical Guide to Ethics in Public Relations, Regina Luttrell
- Jazyk
- Rok vydania
- 2018
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- Titul
- Practical Guide to Ethics in Public Relations
- Jazyk
- anglicky
- Autori
- Regina Luttrell
- Vydavateľ
- Rowman & Littlefield
- Rok vydania
- 2018
- Väzba
- mäkká
- ISBN10
- 1442272740
- ISBN13
- 9781442272743
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.