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At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience - and not just the vehicle itself. In Sensemaking , Christian Madsbjerg explains with depth and structure how this is done. Mark Fields, president and CEO, Ford Motor Company
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Sensemaking, Christian Madsbjerg
- Jazyk
- Rok vydania
- 2017
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Sensemaking
- Jazyk
- anglicky
- Autori
- Christian Madsbjerg
- Vydavateľ
- Little, Brown Book Group
- Rok vydania
- 2017
- Väzba
- mäkká
- ISBN10
- 140870837X
- ISBN13
- 9781408708378
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience - and not just the vehicle itself. In Sensemaking , Christian Madsbjerg explains with depth and structure how this is done. Mark Fields, president and CEO, Ford Motor Company