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Viac o knihe
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one's pricing orientation-results in a better long-term pricing strategy.
Nákup knihy
Getting Price Right, Rex Alan Smith, Gerald A. Meehl
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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