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Consumer behavior: Concepts and apllications

Hodnotenie knihy

4,3(21)Ohodnotiť

Viac o knihe

Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

Nákup knihy

Consumer behavior: Concepts and apllications, David L. Loudon, Albert J. Della Bitta

Jazyk
Rok vydania
1993
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Platobné metódy

4,3
Veľmi dobrá
21 Hodnotenie

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