Viac o knihe
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
Nákup knihy
Corporate strategy. Resources and the scope of the firm, David J. Collis, Cynthia A. Montgomery
- Jazyk
- Rok vydania
- 1997
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