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Introduction to Marketing Analytics;Overview - How Can Marketing Analytics Help You?; A Brief Statistics Review; Brief Principles of Consumer Behaviour and Marketing Strategy; What is an Insight?;Dependent Variable Techniques; What Drives Demand? Modelling Dependent Variable Techniques Who is Most Likely to Buy and How Do I Target Them?; When are My Customers Most Likely to Buy?; Panel Regression - How to Use a Cross-Sectional Time Series; Systems of Equations for Modelling Dependent Variable TechniquesInter-Relationship Techniques; What Does My Customer Market Look Like?; Segmentation - Tools and Techniques;More Important Topics for Everyday Marketing; Statistics Testing How Do I Know What Works?; Implementing Big Data and Big Data Analytics;Conclusion; The Finale What Should You Take Away From This?
Nákup knihy
Marketing Analytics, Mike Grigsby
- Jazyk
- Rok vydania
- 2018
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- Titul
- Marketing Analytics
- Jazyk
- anglicky
- Autori
- Mike Grigsby
- Vydavateľ
- Kogan Page
- Rok vydania
- 2018
- Väzba
- mäkká
- ISBN10
- 0749482168
- ISBN13
- 9780749482169
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Introduction to Marketing Analytics;Overview - How Can Marketing Analytics Help You?; A Brief Statistics Review; Brief Principles of Consumer Behaviour and Marketing Strategy; What is an Insight?;Dependent Variable Techniques; What Drives Demand? Modelling Dependent Variable Techniques Who is Most Likely to Buy and How Do I Target Them?; When are My Customers Most Likely to Buy?; Panel Regression - How to Use a Cross-Sectional Time Series; Systems of Equations for Modelling Dependent Variable TechniquesInter-Relationship Techniques; What Does My Customer Market Look Like?; Segmentation - Tools and Techniques;More Important Topics for Everyday Marketing; Statistics Testing How Do I Know What Works?; Implementing Big Data and Big Data Analytics;Conclusion; The Finale What Should You Take Away From This?