Selling the Invisible
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Viac o knihe
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Nákup knihy
Selling the Invisible, Harry Beckwith
- Jazyk
- Rok vydania
- 2012
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Platobné metódy
2021 2022 2023
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- Titul
- Selling the Invisible
- Jazyk
- anglicky
- Autori
- Harry Beckwith
- Vydavateľ
- Grand Central Publishing
- Rok vydania
- 2012
- Väzba
- mäkká
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.