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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis
Nákup knihy
Marketing Moves, Philip Kotler
- Jazyk
- Rok vydania
- 2001
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- (pevná)
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