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Sales force management

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  • 727 stránok
  • 26 hodin čítania

Viac o knihe

This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.

Nákup knihy

Sales force management, Gilbert A. Churchill

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Rok vydania
2000
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