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Knihobot
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Marketing

Autori

Viac o knihe

This text remains a classic introduction to marketing for a wide range of business related courses. It provides extensive and succinct coverage of the subject: including political, economic and organisational change, the advent and application of new technology, social responsibility issues, the development of the service sector and the increasingly important changes in intemational aspects of economic developments and their effect on business structures and strategies. degree students, CIM and CAM courses.

Parametre

ISBN
9780712114240
Vydavateľstvo
Pitman Publishing

Kategórie

Variant knihy

1994

Nákup knihy

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