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The Strategy Process

Concepts, Contexts, Cases

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Počet strán
489 stránok
Čas čítania
18 hodin

Viac o knihe

For graduate level courses in Strategic Management, Business Policy, and Organizational Theory. With the goal of offering students something unique from other texts, this collection of readings, edited by Henry Mintzberg, is combined with cases from Quinn, Lampel, and Ghoshal. Together they present an up-to-date look at how actual companies act strategically and organize themselves. The authors provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Combining the case study approach with theory provides the accumulated benefits of many years of careful research and thought about management processes, and emphasizes the authors' belief that in this complex world of organizations a range of concepts is needed to cut through and illuminate particular aspects of that complexity.

Nákup knihy

The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn

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Rok vydania
2003
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