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Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
Nákup knihy
The Discourse of Advertising, Guy Cook
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Discourse of Advertising
- Jazyk
- anglicky
- Autori
- Guy Cook
- Vydavateľ
- Routledge
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 268
- ISBN13
- 9780415234542
- Kategórie
- O literatúre, Jazykové slovníky a učebnice
- Anotácia
- Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.