Parametre
Kategórie
Viac o knihe
Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
Nákup knihy
The Discourse of Advertising, Guy Cook
- Vpisky / podtrhávanie
- Mechanické poškodenie
- Jazyk
- Rok vydania
- 1992
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- The Discourse of Advertising
- Jazyk
- anglicky
- Autori
- Guy Cook
- Vydavateľ
- Routledge
- Rok vydania
- 1992
- Väzba
- mäkká
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Kategórie
- Spoločenské vedy, Marketing a PR
- Anotácia
- Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.