The New Propaganda

The New Propaganda is based on the premise that propaganda is inextricably woven into the fabric of our civilization - indispensable to the way we live in the modern world. The authors contend that in our mass media-dominated culture, propaganda is growing in importance and sophistication and will become a determining force in the way we live, how we think, and what we value. Combining historical, conceptual, and analytical perspectives, The New Propaganda outs this complex phenomenon into context. The Demonstrate how all major forms of contemporary social activity - business, law politics, culture, academia - require, in one way or another, the use of propaganda to communicate successfully and to achieve organization Locate propaganda in the development of the modern world; Explain propaganda as a manifestation of technique; Discuss the amazing diversity of propaganda; Help students develop skills to deal with propaganda in their daily lives.