The Pop-Up Generation

Together with Lotte van Gelder, Edelkoort selected over sixty works to be included in this book which deals with temporary, mobile or recyclable projects. A wide scale of different pop-up-themed projects are featured in the publication, labelled with thesymbols for hybrid, D.I.Y., temporary, mobile or a combination of the four. In addition to the colourful works, a number of essays by Ahmed El Hady, Carla Fernâandez, Bruce Sterling, Dr. Martine Naillon, Paola Antonelli, Hedwig Heinsman and Edelkoort herself tackle questions faced by today's generation of designers and thinkers. The pop-up theme is tackled from many angles in the short essays. We read about the pop-up mentality as being able to shift between the 2D and 3D world at ease, discussing a universe in which designers have become architects and fashion designers make films, where guerrilla actions seem to be by-products of the pop-up generation, becoming viral just as quickly as fading from existence.