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Fantasy in Advertising

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3,5(6)Ohodnotiť

Viac o knihe

This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.

Nákup knihy

Fantasy in Advertising, Dave Saunders

Jazyk
Rok vydania
1997
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(pevná)
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Platobné metódy

3,5
Dobrá
6 Hodnotenie

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