Product Design for Modularity

The book explores the necessity for corporations to adapt swiftly in a rapidly evolving marketplace dominated by empowered consumers using advanced technologies. It highlights a shift from slow product introductions to the need for rapid innovation and diverse offerings to meet customer demands. As global markets change, organizations must develop agile methods to shorten product development cycles and enhance competitiveness. The emphasis is on creating customizable products with distinct capabilities, reinforcing the importance of responsiveness in achieving success.