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This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
Nákup knihy
Running a Public Relations Department, Mike Beard
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Running a Public Relations Department
- Jazyk
- anglicky
- Autori
- Mike Beard
- Vydavateľ
- Kogan Page
- Rok vydania
- 1997
- Väzba
- mäkká
- ISBN10
- 0749418591
- ISBN13
- 9780749418595
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.