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Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.
Nákup knihy
Running a Public Relations Department, Mike Beard
- Jazyk
- Rok vydania
- 2001
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- Titul
- Running a Public Relations Department
- Jazyk
- anglicky
- Autori
- Mike Beard
- Vydavateľ
- Kogan Page
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 160
- ISBN13
- 9780749434243
- Kategórie
- Marketing a PR
- Anotácia
- Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.