The IKEA edge

Viac o knihe

In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad-by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship