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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Nákup knihy
Brand New China, Jing Wang
- Jazyk
- Rok vydania
- 2008
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- Titul
- Brand New China
- Jazyk
- anglicky
- Autori
- Jing Wang
- Vydavateľ
- Harvard University Press
- Rok vydania
- 2008
- Väzba
- pevná s prebalom
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.