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Viac o knihe
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Nákup knihy
Brand New China, Jing Wang
- Jazyk
- Rok vydania
- 2008
- product-detail.submit-box.info.binding
- (pevná s prebalom),
- Stav knihy
- Veľmi dobrá
- Cena
- 3,33 €
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