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This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
Nákup knihy
IMC, The Next Generation, Heidi Schultz, Don Schultz
- Jazyk
- Rok vydania
- 2003
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- Titul
- IMC, The Next Generation
- Jazyk
- anglicky
- Autori
- Heidi Schultz, Don Schultz
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2003
- Väzba
- pevná s prebalom
- ISBN10
- 0071416625
- ISBN13
- 9780071416627
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.