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The Fundamentals of Creative Advertising

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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2011

Nákup knihy

The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot

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Rok vydania: 2011
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Titul: The Fundamentals of Creative Advertising
Jazyk: anglicky
Autori: Ken Burtenshaw, Nik Mahon, Caroline Barfoot
Vydavateľ: Bloomsbury Publishing PLC
Rok vydania: 2011
Väzba: mäkká
ISBN10: 2940411565
ISBN13: 9782940411566
Štítky: Podnikanie a ekonómia
Hodnotenie: 4 z 5
Anotácia: Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.