The New Integrated Direct Marketing
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Viac o knihe
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Nákup knihy
The New Integrated Direct Marketing, Mike Berry
- Chýba prebal
- Jazyk
- Rok vydania
- 1998
- Stav knihy
- Poškodená
- Cena
- 0,52 €
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2021 2022 2023
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- Titul
- The New Integrated Direct Marketing
- Jazyk
- anglicky
- Autori
- Mike Berry
- Vydavateľ
- Gower Publishing, Ltd.
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Kategórie
- Marketing a PR
- Anotácia
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.