The Anatomy of Buzz
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Parametre
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Viac o knihe
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
Nákup knihy
The Anatomy of Buzz, Emanuel Rosen
- Vpisky / podtrhávanie
- Jazyk
- Rok vydania
- 2002
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2021 2022 2023
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- Titul
- The Anatomy of Buzz
- Jazyk
- anglicky
- Autori
- Emanuel Rosen
- Vydavateľ
- Currency
- Rok vydania
- 2002
- Väzba
- mäkká
- ISBN10
- 0385496680
- ISBN13
- 9780385496681
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.