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Viac o knihe
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Nákup knihy
Manual of international marketing, Thomas Heilmann
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (pevná)
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