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Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.
Nákup knihy
Online Growth Options for Retailers, Matthias Schütze
- Jazyk
- Rok vydania
- 2018
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