Business project management and marketing
Autori
Parametre
Viac o knihe
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Nákup knihy
Business project management and marketing, Michael Kleinaltenkamp
- Jazyk
- Rok vydania
- 2016
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Business project management and marketing
- Jazyk
- anglicky
- Autori
- Michael Kleinaltenkamp
- Vydavateľ
- Springer
- Rok vydania
- 2016
- Väzba
- pevná
- ISBN10
- 3662485060
- ISBN13
- 9783662485064
- Séria
- Springer texts in business and economics
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.