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Reputation transfer to enter new B-to-B markets

Measuring and Modelling Approaches

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An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Vydanie

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Reputation transfer to enter new B-to-B markets, Christine Falkenreck

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Rok vydania
2010
Akonáhle sa objaví, pošleme e-mail.

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