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Knihobot
1/5

Made in Germany: corporate identity of a nation

Autori

Viac o knihe

Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.

Parametre

ISBN
9780340555378
Vydavateľstvo
Hodder

Kategórie

Variant knihy

1992

Nákup knihy

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