Emerging Economy MNEs

Viac o knihe

Focusing on the interplay between knowledge transfer and environmental dynamism, this book analyzes how strategic actions influence sustainable performance measurement, particularly within emerging multinational enterprises in Kenya. It highlights the country's rapid economic growth and delves into effective strategies for sustainability in dynamic markets. Featuring innovative research on 25 diverse MNEs, the content serves as a valuable resource for managers, investors, consultants, researchers, and postgraduate students interested in strategic mechanisms for sustainable performance.