Principles of Marketing
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Viac o knihe
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Nákup knihy
Principles of Marketing, Philip Kotler, Gary Armstrong
- Mechanické poškodenie
- Jazyk
- Rok vydania
- 2004
- Stav knihy
- Poškodená
- Cena
- 1,03 €
Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Autori
- Philip Kotler, Gary Armstrong
- Vydavateľ
- Pearson/Prentice Hall
- Rok vydania
- 2004
- Väzba
- mäkká
- ISBN10
- 0131212761
- ISBN13
- 9780131212763
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.