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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Nákup knihy
Principles of marketing, Gary Armstrong, Philip Kotler
- Jazyk
- Rok vydania
- 1999,
- Stav knihy
- Dobrá
- Cena
- 2,38 €
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- Titul
- Principles of marketing
- Jazyk
- anglicky
- Autori
- Gary Armstrong, Philip Kotler
- Vydavateľ
- Prentice Hall
- Vydavateľ
- 1999
- ISBN10
- 0130961906
- ISBN13
- 9780130961907
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.