Viac o knihe
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
Vydanie
Nákup knihy
The Discipline of Market Leaders, Michael Treacy, Frederik D. Frederik Derk Wiersema
- Jazyk
- Rok vydania
- 1995
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