Business to Business Direct Marketing

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Robert W Bly

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Podnikanie a ekonómia

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

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Business to Business Direct Marketing, Robert W Bly

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Rok vydania: 1998

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17 Hodnotenie

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Titul: Business to Business Direct Marketing
Jazyk: anglicky
Autori: Robert W Bly
Vydavateľ: McGraw Hill Professional
Rok vydania: 1998
ISBN10: 0844232432
ISBN13: 9780844232430
Štítky: Podnikanie a ekonómia
Hodnotenie: 3 z 5
Anotácia: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.