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Emotional branding : the new paradigm for connecting brands to people

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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

Nákup knihy

Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman

Jazyk
Rok vydania
2001
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(pevná)
Akonáhle sa objaví, pošleme e-mail.

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3,6
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54 Hodnotenie

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