Viac o knihe
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Nákup knihy
The experience economy, B. Joseph Pine, James H. Gilmore
- Jazyk
- Rok vydania
- 1999
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Doručenie
Platobné metódy
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