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Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Nákup knihy
Cross-industry innovation processes, Tobias Hahn
- Jazyk
- Rok vydania
- 2015
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- Titul
- Cross-industry innovation processes
- Podtitul
- Strategic Implications for Telecommunication Companies
- Jazyk
- anglicky
- Autori
- Tobias Hahn
- Vydavateľ
- Springer Gabler
- Rok vydania
- 2015
- ISBN10
- 3658088265
- ISBN13
- 9783658088262
- Kategórie
- Skriptá a vysokoškolské učebnice
- Anotácia
- Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.