Doing business between India and Germany

Doing business between India and Germany becomes more and more important. Germany is the most important trade partner of India within the European Union. India on the other hand is one of the most important trade partners for the European Union in general and for Germany in particular. That is also a reason for establishing more and more coopera-tions on university level. The Baden-Wuerttemberg Cooperative State University (Duale Hochschule Baden Württemberg – DHBW) has joined hands with the Gujarat Technological University (GTU) in Ahmedabad, Gujarat, and with one of the affiliates of GTU, the Parul Institutes in Vadodara, Gujarat. In early 2013 a group of students of DHBW Stuttgart visited the Parul Institutes. During their two-week stay each student worked on a topic related to the subject of this book. The resulting papers are now published in this miscellany. The bases of each paper were lectures, company visits and research done in India during the stay. The subjects of the papers, comparing India and Germany, are: Market entry strategies, subsidies and grants, corporate governance, economic development, infrastructure, cultural issues, demographic development, international commercial treaties and agreements, economic relationship, development of workforce education and qualification, cooperation between companies and university education. Prof. Dr. Friedrich Augenstein is a professor at the Baden-Wuerttemberg Cooperative State University in Stuttgart and Head of Department „Business Administration – Service Management“.