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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
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Strategic retail management, Joachim Zentes
- Jazyk
- Rok vydania
- 2007
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- Titul
- Strategic retail management
- Jazyk
- anglicky
- Autori
- Joachim Zentes
- Vydavateľ
- Gabler
- Rok vydania
- 2007
- Väzba
- mäkká
- ISBN10
- 383490287X
- ISBN13
- 9783834902870
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.